Names like Starbucks and Seattle’s Best have long been the hip thing for coffee drinkers, but the recent shutdown of over 600 Starbucks stores points toward a frightening trend for the company.
It seems that coffee drinkers are getting a little bored with the big boys and leaning more toward quaint coffeehouses steeped in artistic atmosphere. In short, we’re getting back to the basics. After all, part of the joy of coffee is frequenting the traditional, non-corporate coffeehouses we all fell in love with.
Finding and brewing the best coffees for the varied coffee drinks we enjoy is only part of the experience. Sharing that coffee with friends and loved ones in hip, cozy little coffeehouses where someone strums the acoustic guitar or reads poetry is a big part of the romance of coffee--and one that we’ve forgotten for quite some time.
With the popularity of independent coffeehouses on the rise and coffee conglomerates slipping, it appears as though coffee lovers have remembered what it’s all about.