With so many options, it's hard to know which condom size is the right fit, let alone which are the "best," most "enhancing" or give the right "sensations." Providing a solution for a potentially awkward experience, the 'Love Guide Condoms' come in cylindrical packaging that signify the size and girth of the condom inside.
A student of the National Taipei University of Technology, Guan-Hao Pan, came up with this hands-on solution. By simply picking up the product, consumers are given all the information they need in order to choose the right protection. In addition to exhibiting size, each package is also labelled as "cucumber," "carrot" or "banana" -- using produce-inspired names to signify shape.
Since these packages increase the certainty of a good fit, they also reduce the likelihood of tears, maximizing protection. Since the 'Love Guide Condoms' aren't changing the condoms themselves, rather only the packaging, they have the potential to be employed by any interested condom company.
What's Driving This Trend
- Size-guiding Condom Packaging
- Using innovative and informative packaging to assist consumers in choosing the right fit for their condom leads to an increased focus on packaging as a means of product differentiation.
- Produce-inspired Labels
- Adopting labels inspired by fruits and vegetables to indicate the shape of each condom, reimagining how products are labeled.
- Focus on Maximizing Protection
- Increasing emphasis on condoms as a protective tool, highlighting the different types of protection each type of condom provides and the new benefits they offer.
Who This Affects Most
- Sexual Health Products
- Packaging is a growing and vital area to deliver effective branding as well as health and safety messages.
- Convenience Stores/retail
- Product differentiation becomes more challenging, emphasizing the need for innovative ways to create a standout purchase, such as creative packaging designs.
- Consumer Packaged Goods
- Looking for ways to reinvent with new product packaging that engages consumers and provides more information about the products in the packaging.
