The 'Concrete Jungle' collection is the newest collaboration between skate brand Element and French-born fashion label Millet. According to the brands, the new collection was created to help facilitate nature-to-city excursions, which is why it blends streetwear styles with functional outwear elements.
Concrete Jungle features a variety of modern-crafted layering items and high-tech jackets, all of which work to combine Element's skateboard-oriented designs with Millet's climbing gear technology. In addition, for the new collection, the brands created a collaborative logo, which is printed loudly on a unique accessory piece: a sleeping bag. Moreover, the new logo and other graffiti-style artwork arrive in the form of stitched square patches on several of the collection's other pieces.
To promote the Concrete Jungle collection, Element launched a new video series called 'RUFF GRIPZ,' which features a variety of outdoor athletes.
Image Credit: Element
Why This Trend Is Growing
- Nature-to-city Excursions
- There is a disruptive innovation opportunity to create skate-inspired climbing apparel that facilitates nature-to-city excursions.
- Streetwear-functionality Fusion
- There is a disruptive innovation opportunity to fuse streetwear styles with functional outwear elements in the fashion industry.
- Collaborative Branding
- There is a disruptive innovation opportunity to create promotional collaborations between brands, such as the logo printed on a unique accessory piece in the Concrete Jungle collection.
Industries Being Reshaped
- Skateboarding
- The skateboarding industry can explore the fashion industry's fusion of skate-inspired designs with climbing gear technology.
- Outdoor Apparel
- The outdoor apparel industry can learn from the Concrete Jungle collection's blend of streetwear and functional outwear elements.
- Fashion
- The fashion industry can explore the collaboration opportunities with outdoor brands and create unique promotional experiences and limited edition collections.
