When conceptual artist Diddo was brainstorming ideas for his latest project, he couldn't help but poke fun at at the fascination with high fashion. Believing that consumerism suffocates daily lives, Diddo's latest creations parody consumption of couture.
Today, many live in an insatiable culture of consumption. Everywhere one looks, individuals are bombarded with advertisements, marketing strategies and brand awareness campaigns. Conceptual artist Diddo believes that this barrage injects fear into lives (along with being in a state of perpetual war), a fear that can never be satisfied. That is why Diddo has created a line of gas masks laced with logos of the guardians of haute couture. Louis Vuitton and Gucci are some of labels Diddo goes in on because he believes they have subversive similarities to the military industrial complex. Very deep stuff.
Diddo created the gas masks to make people aware of the undying love of fashion, as well as to help people understand that supercharged branding suffocates and keeps individuals in a state of fear.