What is the trend of skate culture fashion?

There is an opportunity for clothing brands to combine skate culture with high-end fashion products.

What is the trend of limited edition collaborations?

Creating limited edition collaborations with boutique brands can create a new customer base for established brands.

What is the trend of specialized apparel technology?

Developing specialized clothing technology can create unique products that are highly desirable to consumers.

What are the implications for the fashion retail industry?

Fashion retailers can expand by marketing to niche groups such as the street and skate culture community.

What are the implications for the outdoor apparel industry?

Outdoor apparel companies can utilize high-end technologies and materials to create urban apparel that is comfortable to wear while still keeping customers warm outside.

What are the implications for the skateboard industry industry?

Skateboard companies can create limited edition collaborations with high-end brands to broaden their target audience.

Skate Culture Parkas : Concepts x Canada Goose

Skate Culture Parkas

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The Concepts x Canada Goose Collaboration Resembles the Cult Store

Erin Fox — December 11, 2014 — Fashion

References: canada-goose & freshnessmag

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The Concepts x Canada Goose jacket is unlike any Canada Goose product on the market. Concepts opened its first store in 1996 in Cambridge, Massachusetts and quickly grew into a large cult phenomena. Highlighting street and skate culture, Concepts is a boutique brand marketing to 'hipsters'. Combining the warm technology of Canada Goose and skate culture of Concepts, the jacket resembles what your local Canadian skateboarder would wear.

Retailing for $850, the hip-length jacket will be sold both in-store and online starting December 13th. The jacket is complete with a two-way locking zipper, brushed tricot chin guard and 3M reflective detailing on the dual-branded patches on the left sleeve. A detachable hood is lined with Arctic fox, which is itself removable, is also available.

Trend Themes

Skate Culture Fashion — There is an opportunity for clothing brands to combine skate culture with high-end fashion products.
Limited Edition Collaborations — Creating limited edition collaborations with boutique brands can create a new customer base for established brands.
Specialized Apparel Technology — Developing specialized clothing technology can create unique products that are highly desirable to consumers.

Industry Implications

Fashion Retail — Fashion retailers can expand by marketing to niche groups such as the street and skate culture community.
Outdoor Apparel — Outdoor apparel companies can utilize high-end technologies and materials to create urban apparel that is comfortable to wear while still keeping customers warm outside.
Skateboard Industry — Skateboard companies can create limited edition collaborations with high-end brands to broaden their target audience.

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