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Computer Assisted Driving

Siemens VDO Reads the Road for You

— February 3, 2007 — Tech
Siemens VDO has come up with a dandy idea that is sure to make you shout. The technology scans ahead for road signs and alerts you to them before you can say, "Dangerous curves ahead!" The premise may be simple, but the technology surrounding the idea is far from simple. A camera will sit toward the front of your car and scan the road for any signs or information that may be useful to the driver. Once it finds a sign, the system lets you know it's there; it can then either do nothing more than that or make the correct driving move according to the sign's directions.

If you choose to set the system up in such a way, the technology will automatically reduce your speed to stay in accord with the limit, and you can continue to cruise as you sing along with "He Went to Paris." The system comes with a convenient head-up display, which shows the aforementioned warning signals and important information that may be ahead.
Trend Themes
1. Computer-assisted Driving - Siemens VDO's technology for scanning road signs and providing real-time alerts to drivers presents disruptive innovation opportunities in the automotive industry.
2. Road Sign Recognition - The use of cameras to scan and interpret road signs opens up disruptive innovation opportunities in the field of computer vision and image recognition.
3. Intelligent Speed Control - The ability of Siemens VDO's system to automatically adjust speed based on road signs creates disruptive innovation opportunities in the development of advanced driver-assistance systems.
Industry Implications
1. Automotive - The use of computer-assisted driving technologies like Siemens VDO's system is revolutionizing the automotive industry by enhancing driver safety and convenience.
2. Computer Vision - The implementation of road sign recognition technologies in computer vision systems presents disruptive innovation opportunities for industries involved in artificial intelligence, autonomous vehicles, and security.
3. Advanced Driver-assistance Systems - The integration of intelligent speed control features in advanced driver-assistance systems (ADAS) offers disruptive innovation opportunities for companies focusing on automotive safety technologies.
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