The New Creative Class Bonds Over Bands, Not Office Softball Teams
Terry Moshenberg — June 26, 2010 — Business
References: coalitionformusiced
The creative class is making way for a powerful tool to retain high-level talent: company music leagues. Statistics show an astounding percentage of Silicon Valley professionals are musicians. Corporate music programs are a powerful alternative to sports leagues like baseball or basketball.
Company music leagues are a powerful PR tool, as they are highly inclusive. Music is for everyone, not just athletes or brainiacs. Organizations can also give back to the community with fundraising concerts--and imagine the power of internally developed music made, recorded and sold by its employees!
Company music leagues are a powerful PR tool, as they are highly inclusive. Music is for everyone, not just athletes or brainiacs. Organizations can also give back to the community with fundraising concerts--and imagine the power of internally developed music made, recorded and sold by its employees!
Trend Themes
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Company Music Leagues — Opportunity for businesses to engage and retain high-level talent through inclusive music programs.
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Silicon Valley Musicians — Leveraging the high percentage of musicians in Silicon Valley for innovative corporate music initiatives.
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Fundraising Concerts — Harnessing the power of internally developed music to support community causes and create positive PR.
Industry Implications
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Technology — Tech companies can create company music leagues to tap into the musical talents of their employees and foster a creative work environment.
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Entertainment — The entertainment industry can explore innovative ways to support and showcase the music created within company music leagues for marketing and revenue generation.
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Nonprofit — Nonprofit organizations can organize fundraising concerts with the support of company music leagues to raise funds and awareness for their causes.
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