The creative class is making way for a powerful tool to retain high-level talent: company music leagues. Statistics show an astounding percentage of Silicon Valley professionals are musicians. Corporate music programs are a powerful alternative to sports leagues like baseball or basketball.
Company music leagues are a powerful PR tool, as they are highly inclusive. Music is for everyone, not just athletes or brainiacs. Organizations can also give back to the community with fundraising concerts--and imagine the power of internally developed music made, recorded and sold by its employees!
Company Music Leagues
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Richard Florida, Founder, Professor & Author of "Who's Your City?" (INTERVIEW)
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The New Creative Class Bonds Over Bands, Not Office Softball Teams
- By: Terry MoshenbergJun 26, 2010