Avvatar is expanding its ready-to-drink cold coffee line with Hazelnut, a third option that adds a nutty profile to the existing Classic and Vanilla range. The Indian brand keeps the same real coffee and milk base, so the update stays within its coffeehouse-style protein format rather than branching into a different drink type.
The drink comes in a 250ml carton and packs 15g of protein, keeping it in grab-and-go territory. Buyers in India can order it now from Avvatar's website, where a case of 12 costs ₹1,188. That works out to ₹99 per carton, and there is no four-pack at this stage.
At ₹99 per carton, Hazelnut gives Avvatar a low-commitment way to extend repeat purchases through DTC rather than waiting for a multipack format. Keeping the line centered on cold coffee and adding a familiar cafe flavor widens the range without diluting what makes the product distinct.
Image Credit: Avvatar
What Makes This Trend Stand Out
- Protein Coffee Expansion
- Ready-to-drink coffee formats with functional protein content create space for everyday wellness products that feel closer to cafe beverages than traditional supplements.
- Cafe Flavor Functionalization
- Familiar profiles like hazelnut help performance-oriented drinks gain broader appeal by translating indulgent coffeehouse cues into convenient nutritional formats.
- Single-serve DTC Trials
- Low-priced individual cartons sold online support repeat discovery and reduce purchase friction before brands commit to larger multipack retail strategies.
Sectors Adopting This
- Functional Beverages
- Protein-enhanced cold coffees highlight how beverage brands can merge refreshment, nutrition, and convenience into compact mainstream products.
- Dairy and Nutrition
- Milk-based ready-to-drink formats offer manufacturers a route to reposition dairy as a modern protein carrier for mobile consumers.
- Direct-to-consumer Retail
- Brand-owned online sales channels allow compact beverage launches to test flavors, pricing, and purchase behavior with greater speed and control.
