Dude.com wants to get guys involved in the creation of a men's magazine for the public and established by the public, thereby making a community-contributed magazine. The video explains the concept of the magazine as the "democratization of the content," allowing "dudes" to control and submit content for the magazine.
Essentially the community-contributed magazine will allow the public to decide what they want to read about by submitting articles and information themselves. The magazine will be community-edited and the community of readers will decide which articles and content get will be put into the final magazine. Dude.com gets rid of the "chief editor" and empowers the everyday man to decide what he wants to read.
What's Driving This Trend
- Community-contributed Magazines
- The trend of community-contributed magazines allows readers to become creators and make editorial decisions.
- Democratization of Content
- The democratization of content trend allows for more inclusive and diverse voices to be heard and included in a publication.
- Crowdsourcing Editorial Decisions
- Crowdsourcing editorial decisions not only engages readers and creates a sense of community, but it also allows for a more audience-focused publication.
Who This Affects Most
- Media & Publishing
- The media & publishing industry can leverage community-contributed magazines to increase reader engagement and create more diverse content.
- Marketing & Advertising
- Marketing & advertising agencies can use community-contributed magazines as a new platform to reach out to targeted audiences.
- Technology
- Technology companies can use crowdsource platforms to help publishers create online magazines and community-based initiatives.
