Serial Number Sneakers

The Common Projects Fall/Winter 2015 Collection is Effortlessly Chic

The New York-based sneaker brand is at it again with the Common Projects Fall/Winter 2015 Collection that boasts a simplistic aesthetic that sees each pair delicately numbered on the outside heel. Highlighting the best of Italian craftsmanship with a touch of urban style, the Common Projects Fall/Winter 2015 Collection features a variety of muted colors including oxblood, tan, cream, black and more. While the traditional styles the brand is known for are all accounted for, the Common Projects Fall/Winter 2015 Collection also features some new ones like the 'Combat Boot' and the 'Cadet Derby.'

Available immediately, the luxurious Common Projects Fall/Winter 2015 Collection features styles appropriate for men and women alike, so no matter your aesthetic you'll find one that suits you.

Minimalistic Sneakers
Opportunity for sneaker brands to design simple, chic and numbered sneakers.
Luxury Urban Footwear
Luxury fashion brands can capitalize on the trend for premium materials and muted color schemes on footwear with minimalist designs.
Numbering as Unique Feature
Brands can differentiate themselves by incorporating visible numbering on their products and can benefit from the uniqueness of this feature.

Sectors Adopting This

Fashion
The fashion industry can incorporate minimalist and luxury elements in their footwear designs to cater to the growing trend for high-end footwear with numbering.
Retail
Retail brands can capitalize on the trend for minimalistic urban sneakers with unique features such as numbering in order to upscale their footwear inventory.
Manufacturing
Manufacturers can develop specialized production processes to cater to the growing demand for high-quality, unique and simplistic footwear designs that cater to urban style aesthetics.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 83%
Freshness 8%