Comme Des Garcons Play and Converse are Back with New Colors
Ellen Smith — December 3, 2020 — Fashion
Comme Des Garcons Play is back with one of its most iconic designs. The blending of high-end with more accessible brands plays a key role in today's fashion landscape, and few collaborations highlight that better than Comme Des Garcons and Converse. Together, the two brands released an iconic shoe that featured sensibilities from both labels.
Now, this collaboration is available in new colorways, providing a more vibrant take on the classic look. Some of the available hues include lime green, pastel blue, and pink. These colorways take on the classic Converse Chucks in both high and low-top iterations. In addition to the colorway, each shoe has been stamped with the instantly recognizable Comme Des Garcons heart motif.
Image Credit: Converse
Now, this collaboration is available in new colorways, providing a more vibrant take on the classic look. Some of the available hues include lime green, pastel blue, and pink. These colorways take on the classic Converse Chucks in both high and low-top iterations. In addition to the colorway, each shoe has been stamped with the instantly recognizable Comme Des Garcons heart motif.
Image Credit: Converse
Trend Themes
1. Co-branded Footwear - Businesses can consider forming strategic partnerships with complementary brands to offer unique high-quality footwear options at an accessible price point.
2. Trendsetting Collaborations - Companies can stay on top of the fashion landscape by collaborating with high-end brands to bring new colorways to iconic products.
3. Vibrant Minimalism - Businesses can attract fashion-conscious consumers by offering vibrant hues on otherwise minimalistic designs.
Industry Implications
1. Fashion - Fashion industry companies can partner with complementary high-end or accessible brands for affordable, attractive and eye-catching a fashion statement.
2. Retail - Retail industry companies can create exclusive products that will certainly drive foot traffic by collaborating with high-end brands.
3. Marketing - Marketing companies can consider leveraging co-branding efforts into their campaigns in order to promote new colorways with exclusivity that will distinguish them from other products in the market.
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