The 80s film 'Coming to America' is a classic comedy most adored by native New Yorkers. The film captured the essence of the Big Apple and now Packer Shoes has teamed up with Starter to create a collection that honors the iconic film and the lively city.
Starring Eddie Murphy and Arsenio Hall, Coming to America features comical dialogue as well as memorable street style. One of the most iconic looks in the film showcase Murphy and Hall decked out in tourist apparel including New York Jets and Mets starter jackets. Packer Shoes and Starter have recreated the character's tourist experience by re-releasing the iconic starter jackets.
To display the newly released jackets, Packer Shoes launched a lookbook starring New York natives Action Bronson and Meyhem Lauren role playing as Coming to America's main characters.
Why This Trend Is Growing
- Film-inspired Streetwear Collections
- Opportunity to collaborate with popular films and create streetwear collections that pay homage to iconic movies.
- Reviving Nostalgic Fashion Trends
- Opportunity to bring back retro fashion trends from the 80s and capitalize on nostalgia-driven consumer demand.
- Celebrity Collaborations in Fashion
- Opportunity for fashion brands to collaborate with celebrities and influencers to create unique and highly marketable clothing lines.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can tap into the growing demand for film-inspired streetwear collections to attract nostalgic consumer segments.
- Film and Entertainment
- Film studios and entertainment companies can explore partnerships with fashion brands to create merchandise and clothing lines based on popular movies.
- Celebrity Endorsements
- Fashion industry can leverage celebrity collaborations to drive brand recognition, engage with fans, and boost sales.
