Hugo Pratt has been creating the Corto Maltese comic for 40 years. To celebrate this feat in graphic novel history, a limited edition watch has been released in Corto Maltese’s honor.
The watch depicts a smug Corto Maltese on the front and is specially packaged. The watch is available for purchase at colette.
Implications - Comic books are a pop culture phenomenon that has recently received more attention from marketers and brands. Comics-related products allow consumers to revert back to childhood pleasures; so, it is not surprising that many will pay just about anything for limited edition products with their favorite comic book characters on them -- and if those products offer functionality, even better.