Who says comic books can't be educational? Dirty Candy, a vegetarian restaurant located in New York City's East Village is going to release a cookbook in a comic book format. From the looks of the images, there might actually be a storyline in addition to food recipes.
The book will be published by Clarkson Potter, and the art will be drawn by Ryan Dunlavey. Its expected release date is summer 2012.
What's Driving This Trend
- Comic Book Cookbooks
- Illustrated recipes could become the new norm for cookbooks, with interactive engagement opportunities for readers and food enthusiasts.
- Narrative-driven Recipe Content
- Storytelling elements could add a new dimension to content marketing and branding activities for restaurants and food companies.
- Educational Entertainment
- Combining education and entertainment could appeal to a broader audience than traditional cookbook forms.
Who This Affects Most
- Food and Beverage
- Restaurants and food companies can leverage this trend to create visually engaging recipe content that stands out in a cluttered marketplace.
- Publishing and Entertainment
- Publishing and entertainment companies can explore the potential of comic book cookbooks as a new revenue stream or a fresh take on traditional cookbook publishing.
- E-commerce
- E-commerce platforms can experiment with visually-driven recipe content to engage and monetize their audiences through direct sales of ingredients and kitchen tools.
