The ComFree 2012 Campaign is Creatively Pruned

 - Feb 27, 2012
References: taxi & ibelieveinadv
The ComFree 2012 campaign shows that this amazing real estate service has not only received the seal of approval from humans, but from their home gardens as well. Through the clever photography and post-production of Philip Rostron, the entrance plants to homes have been pruned to look like an A-ok gesture, a thumbs up or a 'cool' exclamation.

Conceived and executed by Taxi, an ad agency based in Montréal, Canada, the ComFree 2012 campaign is simple, clever and to-the-point. It essentially shows that homes will also be onboard with this "professional, honest and innovative real estate service," as stated on their website. Canadian homeowners will be able to sell their property in as smart, effective and profitable way as possible.

The ComFree 2012 campaign was art directed by Stéphane Gaulin.