Banana Republic Debuted 'Color-full' Campaign for Black History Month
Grace Mahas — January 30, 2020 — Social Good
References: prnewswire & retaildive
In anticipation of Black History month, Gap Inc.'s Banana Republic brand launched a new ad campaign called 'Color-Full' that celebrates people, style, and community using the lens of black artists including Koto Bolofo, Melodie McDaniel and Campbell Addy. At the center of the campaign are two films embracing a message of hope and persistence, the first showcasing dancer, movement artist, and director Jon Boogz and the second profiling poet, screenwriter, spoken word artist, and TED Talk speaker Chinaka Hodge.
"This campaign was such a special project for us," says Banana Republic Creative Director, Len Peltier. "We were able to collaborate with inspired creatives, whom we've worked within the past and consider friends, to authentically share our brand ethos through their personal stories and craft as artists during Black History Month."
In addition to these powerful messages, the brand also debuted its Spring 2020 collection that includes new styles and colors to Banana Republic's True Hues capsule -- an inclusive line of nudes made for every skin tone.
Image Credit: Banana Republic
"This campaign was such a special project for us," says Banana Republic Creative Director, Len Peltier. "We were able to collaborate with inspired creatives, whom we've worked within the past and consider friends, to authentically share our brand ethos through their personal stories and craft as artists during Black History Month."
In addition to these powerful messages, the brand also debuted its Spring 2020 collection that includes new styles and colors to Banana Republic's True Hues capsule -- an inclusive line of nudes made for every skin tone.
Image Credit: Banana Republic
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