With the tagline "because your stories are worth sharing," Collections by Erly both compels and empowers potential users to tell their stories. The site has made it easy to create albums surrounding a particular event with lots of different content.
Collections by Erly is a great tool to bring in the myriad of content that a single event can produce. Going to a big dinner with your closest friends? The site lets you build and share photos, status updates and videos from everyone involved.
Implications - Internet users are looking to use the web as a place where they can connect and create collaboratively. This process of working together mirrors their real-world experiences of doing and acting and not just consuming. Companies should consider how they can make Internet users active creators and collaborators to foster a deeper connection to the brand.