Beach-Ready Terry Cloth Apparel

Round Two Unveils Its '70s Surf-Inspired 'Collection 4'

Boutique clothing label Round Two has announced the launch of 'Collection 4,' its newest apparel capsule that draws from the styles and cuts of 70s and 80s-era Californian surf culture.

Inspired by vintage aesthetics, the concise and cohesive new collection offers shoppers a unique terry cloth set, which includes a colorful beach shirt and baggy pants. According to the company, the set specifically borrows looks from the brand's own private archive.

In addition to its eye-catching blue, green, yellow, and red color-blocking, the new beach shirt features a full zipper and oversized front pockets. Meanwhile, the new pants arrive in a sky blue hue and feature zippers that can be used to turn the pants into shorts.

Image Credit: Round Two

Surf-inspired Apparel
Brands can tap into nostalgia for retro surfing culture by offering colorful beach clothes made from terry cloth.
Vintage Aesthetic
The popularity of vintage looks in fashion creates an opportunity to revive classic styles and designs for modern consumers.
Convertible Clothing
Designers can incorporate versatility into their clothing lines by adding features that allow items to be easily converted into different styles or lengths.

Who This Affects Most

Fashion and Apparel
The fashion industry can explore terry cloth as a unique material for beach and surf-inspired clothes.
Retro Tourism
Travel and tourism companies can capitalize on nostalgia for the surf culture of the 70s and 80s to create themed experiences and travel packages.
Sustainable Fashion
By using recycled terry cloth and sustainable manufacturing practices, eco-friendly fashion brands can offer a beach look while also promoting environmental responsibility.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 21%
Freshness 12%