KITH and Birkenstock Join Forces on Two Collaborative Sandals
New York-based retail label works in collaboration with footwear label Birkenstock on two collaborative sandal designs. The duo drops an iteration of the Boston silhouette and the Arizona silhouette for the Summer season, boasting heavy patterns on both.
The signature silhouettes adorn the Arizona sandals in a blue floral design throughout the straps, informed on top of a white base foundation. There is also silver hardware on the buckles with branding details nodding to KITH on the end straps. The Boston sandals highlight a bespoke Moroccan patterning design throughout the uppers which are accented with rose gold hardware on the buckles, which also feature additional branding details. The two new sandals are set to launch today online at KITH.
The signature silhouettes adorn the Arizona sandals in a blue floral design throughout the straps, informed on top of a white base foundation. There is also silver hardware on the buckles with branding details nodding to KITH on the end straps. The Boston sandals highlight a bespoke Moroccan patterning design throughout the uppers which are accented with rose gold hardware on the buckles, which also feature additional branding details. The two new sandals are set to launch today online at KITH.
Trend Themes
1. Heavy Patterned Sandal Designs - The trend for heavily patterned sandal designs is growing, offering opportunities for collaboration between retail and footwear labels.
2. Collaborative Sandal Collections - The collaboration between KITH and Birkenstock on two sandal designs showcases the trend of brands coming together to create unique footwear offerings.
3. Floral and Moroccan Inspired Sandals - The use of floral and Moroccan inspired patterns in the Arizona and Boston sandals demonstrates the popularity of global-inspired designs in the footwear industry.
Industry Implications
1. Retail - The heavily patterned sandal trend presents an opportunity for retail brands to collaborate with footwear labels and offer unique, fashion-forward designs.
2. Footwear - The collaboration between KITH and Birkenstock highlights the innovation potential in the footwear industry, where brands can experiment with patterns and designs for sandal collections.
3. Fashion - The trend for heavily patterned sandals reflects the ongoing demand for unique and eye-catching fashion pieces, providing opportunities for fashion brands to cater to this consumer preference.
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