COMME des GARÇONS and Nike Reveal the Terminator High
Mickey Phoon — March 31, 2023 — Fashion
References: sneakernews
COMME des GARÇONS has teamed up with Nike on a collaborative high-top sneaker collection called the CDG x Nike Terminator High. The collection was unveiled with three different colorways for consumers to choose from black, navy, and red. Both brands have worked together before, and previously they released the COMME des GARÇONS HOMME PLUS x Nike Air Sunder Max in 2022.
All sneakers in the collection are made of premium leather and designed in a white base. In a high-top sneaker model, the overlays, branding logos, and heels are in different colors. The branding logo on the sneakers is fairly simple, with the Nike branding logo placed on the lateral sides. In addition, COMME des GARÇONS' iconic "CDG" logo is placed on the left heel, and the right heel has the Nike branding logo spelled out. The collection will be available for $235 on April 1.
Image Credit: Dover Street Market
All sneakers in the collection are made of premium leather and designed in a white base. In a high-top sneaker model, the overlays, branding logos, and heels are in different colors. The branding logo on the sneakers is fairly simple, with the Nike branding logo placed on the lateral sides. In addition, COMME des GARÇONS' iconic "CDG" logo is placed on the left heel, and the right heel has the Nike branding logo spelled out. The collection will be available for $235 on April 1.
Image Credit: Dover Street Market
Trend Themes
1. Collaborative Sneaker Collections - Collaborations between fashion and sneaker brands offer disruptive innovation opportunities in the sneaker industry through the integration of diverse design elements and creative branding strategies.
2. Premium Leather Sneakers - The popularity of premium leather as a material for high-top sneakers indicates opportunities for the luxury sneaker industry to tap into a growing niche market of consumers who prioritize high-quality materials.
3. Branded High-top Sneakers - Incorporating unique branding strategies, such as placing logos on different parts of the shoe, can create opportunities for brands to make their collaborative sneaker collections stand out and disrupt the traditional sneaker market.
Industry Implications
1. Fashion Industry - Fashion industry professionals can take advantage of the growing demand for sneaker collaborations to establish brand identity and increase revenue.
2. Sneaker Industry - The sneaker industry can capitalize on the trend of incorporating luxurious materials, such as premium leather, into sneaker designs to appeal to a higher-end consumer market.
3. Luxury Industry - Collaborative high-top sneaker collections offer an opportunity for the luxury industry to merge fashion and lifestyle, creating hybrid products that target a broad audience.
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