Tutu-Loving Tennis Stars

Maria Sharapova for the Cole Haan Spring 2011 Campaign

Maria Sharapova looks as lovely as ever in the Cole Haan Spring 2011 campaign, which she also helped design. The famous tennis star channels her inner ballerina while wearing a pretty gray tutu. Maria Sharapova also looks fabulous in strapped gray heels, delicate white frocks and simple polka-dot tees.

The collection boasts a lot of variety and looks simply gorgeous in these ads. The Cole Haan Spring 2011 campaign was photographed by Koto Bolofo.

Athletic-fashion Crossover
Combine athletic wear with high-end fashion to create unique designs for activewear.
Celebrity Collaboration
Collaborating with a celebrity or athlete to design a collection can create buzz and attract new customers.
Ballet-inspired Fashion
Incorporating ballet-inspired clothing and accessories can create a delicate and elegant look for a fashion collection.

Industries Being Reshaped

Sportswear
Incorporating high-end fashion elements into sportswear can create unique and trendy designs that appeal to a wider audience.
Fashion Design
Partnering with athletes or celebrities to co-design fashion lines can attract new customers and potentially increase sales.
Athletic Footwear
Incorporating high-end fashion elements into athletic footwear can create unique designs that set a brand apart from competitors.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 35%
Freshness 8%