Rugged Varsity Runways

The Colcci Fall/Winter 2014 Collection is Athletics-Inspired

The Colcci Fall/Winter 2014 runway presentation took to the stage during São Paulo Fashion Week. Showcasing a mix of collegiate and athletically-themed garments, this elegant menswear show embodied a sophisticated air.

Reviving 90s-inspired urban attire, the Colcci Fall/Winter 2014 collection brought forth leather-sleeved varsity jackets, pin-striped suit sets and oversized rain gear garments that were both wearable and fashion-forward.

The menswear line appealed to a sensible male consumer with a flair for both fashion and comfort. Whether worn to school, work or to the gym, these debonaire ensembles were reminiscent of a retro Ivy League aesthetic seen through its impeccable tailoring accents and rich material combinations that left an audience of stylish spectators in awe of its range of contemporary prep pieces.

Urban Revival
Opportunity to bring back 90s-inspired urban attire with a modern twist.
Athletic Elegance
Designing athletically-themed garments that combine comfort and style for a sophisticated look.
Contemporary Prep
Creating menswear that embodies a modern take on classic Ivy League aesthetic with impeccable tailoring and material combinations.

Who This Affects Most

Fashion Apparel
The fashion industry can incorporate urban-inspired designs and athletically-themed garments into their menswear collections.
Sports Apparel
Opportunity to create athletic-inspired clothing that can be worn beyond the gym, appealing to both fashion-conscious and active consumers.
Retail
Retailers can tap into the market of contemporary prep fashion by offering a range of stylish and well-tailored menswear pieces.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 37%
Freshness 8%

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