Courvoisier's New Collection of Cognacs Revolutionizes an Industry

 - Nov 19, 2010
References: extravaganzi & tastingpanelmag
Courvoisier is now the first of the four major cognac producers to put a cognac's age on the bottle -- revolutionizing the luxury spirits market. The new Courvoisier Connoisseur Collection is a trio of aged cognacs including Courvoisier 12, Courvoisier 21 and L'Essence de Courvoisier. Retailed separately, the products sell for $50, $250 and $3,000.

In the past cognac has used a lettering system in order to denote the age of the spirit. VS, for bottles aged two or more years; VSOP for four years and XO for six years. With the belief that the lettered system is confusing to the average consumer, they have shucked tradition and allowed numbered statements.

The L'essence de Courvoisier however, is not numbered. Instead, it is sold under the proprietary name. The result is a combination of over 100 aged cognac spirits that have been blended together in order to create the rare combination. Some of the eaux-de-vive used in the blend dates back to the early 20th century.