Plant-based biotech beauty brand Codex Beauty Labs is now launching its second collection named Antü and it shares solutions that are focused on protecting the skin barrier. Using ingredients sourced from the low-pollution climate of the Patagonian rainforest, the products are effective for fighting the effects of oxidative stress.
The microbiome-friendly products in the collection are being introduced in pairs. This month, consumers are being introduced to skincare solutions like the Brightening Moisturizer and Brightening Night Cream to refine the appearance of pores, soften the skin and improve texture. In the months to come, the brand will be introducing more pairs like the Radiance Mist and Brightening Serum, as well as the Refreshing Gel Cleanser and Brightening Eye Cream.
All items from the Antü collection are vegan and certified by MyMicrobiome and Leaping Bunny.
What Makes This Trend Stand Out
- Plant-based Skincare
- The rise of plant-based skincare in the beauty industry presents opportunities for developing eco-friendly and sustainable products.
- Microbiome-friendly Skincare Products
- Developing more skincare products that promote a healthy microbiome can disrupt the traditional chemical-heavy skincare industry.
- Protective Skincare Solutions
- There is an opportunity for skincare companies to focus on developing products that protect the skin barrier rather than just treating issues as they arise.
Sectors Adopting This
- Beauty Industry
- The beauty industry is ripe for disruption through innovation in plant-based, microbiome-friendly, and protective skincare solutions.
- Eco-friendly and Sustainable Products
- There is a growing demand for eco-friendly and sustainable skincare products that prioritize ethical sourcing and minimal environmental impact.
- Chemical-free Skincare
- Consumers are becoming increasingly aware of the potential negative effects of using chemical-heavy skincare products, leading to a demand for more natural alternatives.
