The Planet CB by Coco & Breezy x Zenni collection features inspiring and stylish frames for kids, with prices ranging from $29.95 to $32.95. Each pair of glasses features a protective case with a clip, inspirational lens cloth, and bookmark for kids to write their own affirmation. The frames are available in multiple colorways with a prescription, non-prescription, sunglass, or Zenni’s Blokz Trivex blue-light-blocking impact-resistant lenses that "provide both style and protection for kids."
The Planet CB by Coco & Breezy x Zenni collaboration will also be donating a portion of proceeds (up to $50,000 USD) to Child Mind Institute’s Healthy Brain Network in an effort to provide greater mental health resources to the youth of Black communities.
Why This Trend Is Growing
- Youth Mental Health
- Creating stylish glasses with affirmations for kids supports mental health awareness and well-being in young individuals.
- Affordable Eyewear
- Offering frames at affordable prices allows more children to have access to fashionable glasses while promoting eye health.
- Socially Conscious Collaborations
- Partnerships that donate proceeds to mental health organizations demonstrate the importance of corporate social responsibility in supporting the well-being of marginalized communities.
Industries Being Reshaped
- Eyewear
- The eyewear industry can benefit from designing glasses that prioritize mental health awareness and offer affordable options for children.
- Fashion
- The fashion industry has an opportunity to create fashionable accessories that promote mental health and well-being, particularly for the youth market.
- Non-profit/charity
- Non-profit organizations focused on mental health can explore collaborations with fashion brands and eyewear companies to leverage their reach and increase resources for youth mental health initiatives.
