12 Unhuggable Coca-Cola Ads

 - Jun 3, 2008
References: youtube & arabaquarius.blogspot
Coca-Cola has unleashed a fun TV campaign in conjunction with the Euro 2008 Football Championship. The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end.

The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.

The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.