12 Unhuggable Coca-Cola Ads
References: youtube & arabaquarius.blogspot
Coca-Cola has unleashed a fun TV campaign in conjunction with the Euro 2008 Football Championship. The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end.
The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.
The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.
The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.
The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.
Trend Themes
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Alternate Ending TV Spots — Opportunity for brands to create unique and unexpected endings to their TV campaigns.
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Unhuggable Advertising — Potential to engage viewers by using unexpected and unconventional characters in advertisements.
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Interactive TV Campaigns — Opportunity to create interactive and engaging TV campaigns that resonate with audiences.
Industry Implications
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Advertising — Chance for ad agencies to explore innovative and creative approaches in their TV campaigns.
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Beverage — Opportunity for beverage brands to create memorable and entertaining advertisements.
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Entertainment — Potential to enhance the viewing experience by incorporating interactive elements in TV campaigns.
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