Coca-Cola has unleashed a fun TV campaign in conjunction with the Euro 2008 Football Championship. The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end.
The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.
The spots were directed by AndrÃ©s Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.
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