The Coal x Otter Wax 5-Panel Hat is Ready for Rugged Terrain and Rain
Michael Hemsworth — March 29, 2013 — Fashion
References: coalheadwear & coolhunting
Outdoor activities like fishing or water sports require that gear be waterproof and durable, which is exactly what the Coal x Otter Wax 5-Panel Hats strive to be. A collaboration between Coal hat makers and Otter Wax, the hats each some with the hat itself and a bar of Otter Wax to ensure the cap stays waterproof all season long.
Available in two timeless shades -- black and olive -- the caps are indeed great for active days in the wilderness, but they're stylish enough for city living. The classic styling of the Coal x Otter Wax 5-Panel Hats make them cool enough to rock while cycling through the streets or heading out for a weekend at the cottage with friends.
Available in two timeless shades -- black and olive -- the caps are indeed great for active days in the wilderness, but they're stylish enough for city living. The classic styling of the Coal x Otter Wax 5-Panel Hats make them cool enough to rock while cycling through the streets or heading out for a weekend at the cottage with friends.
Trend Themes
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Waterproof Gear — The trend for waterproof gear is on the rise especially for active outdoor activities like fishing and water sports, leading to opportunities for innovative waterproof materials and technologies.
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Collaborative Product Development — Collaborative production between different brands can lead to innovative products that cater to multiple industries or activities.
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Multi-functional Outdoor Wear — There is an increasing desire for functional outdoor wear that can be used for different activities in both outdoor and urban environments.
Industry Implications
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Outdoor Sports and Recreation — Outdoor sports companies can benefit from the trend towards waterproof gear that is both durable and fashionable.
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Fashion and Apparel — The fashion industry can embrace waterproof materials in their clothing lines, especially for consumers who are seeking multi-functional outdoor wear.
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Manufacturing and Textiles — Manufacturing and textiles industries can capitalize on the rise in demand for waterproof materials that can cater to both outdoor and urban environments.
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