As a Futurist and Director of Client Success at Trend Hunter, Ady Floyd is no stranger to the nuances of consumer behaviour. Floyd uses her expertise from having created custom research for some of the world's most powerful brands, to empower clients and business leaders as a keynote speaker.
Floyd was invited to present her keynote speech, The Future of Retail, at the CHFA West conference in Vancouver, and to learn more, Canada's Business Magazine for Natural Health Retailers (CNHR Magazine) interviewed Floyd for their March/April 2020 issue. Floyd offers insight into technology's impact on retail, consumer desire, and more, breaking down key trends in the industry. In the interview, Floyd states that "what retailers need to consider is diversifying their points of engagement, by implementing omnichannel strategies to better reach today's consumer."
Read the full interview at CNHR Magazine here.