New Balance unveiled its latest collaborative makeover with the signature CM996 sneaker model as a part of the exclusive 996 Collaboration Project in Japan. The latest design takes the sneaker model and re-constructs the design to recall the 80s.
The iconic 'N' logo emblem on the side is replaced by a smaller 'NB' symbol instead and the uppers are constructed from long-grain suede material. This sits on top of a captivating yellow-tinted midsole foundation with a color palette of white, black, and gray for minimalistic elements. The insole showcases the original concrete imprint with additional details including the elastic straps on the tongue to secure the fit without the need for a lacing system. The nonnative x New Balance CM996 sneakers are now available for purchase online at COVERCHORD.
What's Driving This Trend
- Retro Textile Makeover
- Opportunity for brands to revive vintage designs through textile makeovers.
- Minimalistic Elements
- Opportunity to capitalize on the trend of minimalistic design in footwear.
- Elastic Strap Technology
- Opportunity to incorporate innovative elastic strap technology in sneaker designs.
Who This Affects Most
- Fashion Retail
- Fashion retailers can offer exclusive collaborations and limited edition sneaker designs.
- Footwear Manufacturing
- Footwear manufacturers can explore the use of long-grain suede and other retro textiles in their designs.
- E-commerce
- E-commerce platforms can showcase and sell exclusive sneaker collaborations online.
