E-retailer Dolls Kill is known for its fun and youth culture-themed apparel, and its Club Exx line is no exception. The range is an homage to the 90s and early 00s club kid aesthetic and consists of eye-catching, neon pieces.
This faux fur, neon yellow jacket is one of the Club Exx line's most notable pieces and speaks to a new generation's obsession with nostalgic fashion. The club kid-inspired jacket's bright yellow shade instantly commands attention while its black cuff and waistline detailing give it a crisp and modern look.
Borrowing from nostalgia, e-retailers like Dolls Kill are appealing to Gen-Z and Millennial audiences with pieces that are daring and vintage-inspired while also encouraging self expression.
Image Credit: Dolls Kill