Spanish fashion house LOEWE works in collaboration with On on a new running shoe dubbed Cloudventure. It is now available to shop online at LOEWE for the price of £325 and comes in six colorway options. This includes black and grey, Pale Green, Lilac, Pale Yellow, Pale Turquoise, and a re-launch of the crisp white palette.
The duo explains that this collaboration is a continuation of its "share exploration of performance and craft." The highly technical silhouette feature elements including the Missiongrip rubber outsole unit and the Speedboard midsole base, all of which rest on top of the hand-pressed marbled outsole unit. The latter has been processed individually and manually to add a unique touch to the shoe.
Image Credit: LOEWE
Why This Trend Is Growing
- Bright Technical Footwear
- Collaboration between LOEWE and On on a new running shoe exemplifies the trend of fashionable bright technical footwear.
- Performance and Craft Exploration
- LOEWE and On's collaboration showcases the trend of exploring performance and craft in fashion design.
- Hand-pressed Marbled Outsole Unit
- The hand-pressed marbled outsole unit in LOEWE and On's Cloudventure Shoe reflects the trend of incorporating artisanal elements in high-tech product development.
Industries Being Reshaped
- Fashion Industry
- LOEWE and On's partnership in creating the Cloudventure Shoe appeals to the fashion industry's growing interest in high-tech apparel design.
- Sporting Goods Industry
- The Cloudventure Shoe collaboration between LOEWE and On expands the realm of high-tech footwear innovation within the sporting goods industry.
- Artisanal Industry
- The unique and manually processed hand-pressed marbled outsole unit in LOEWE and On's Cloudventure Shoe highlights the potential for artisanal techniques to play an increasing role in the development of high-tech products across industries.
