On is a Switzerland-based footwear company that is releasing a ‘Cloudeasy’ sneaker silhouette as an extension of its ‘All Day’ category. The sneaker uses On’s ‘CloudTec’ multi-directional cushion technology, making the sneaker ideal for everyday use rather than solely focusing on performance.
The ‘Cloudeasy’ sneaker uses knitted uppers, ‘CloudTec’ in Zero Gravity Foam, and a half Speedboard made from TPU, cutting down waste and providing additional cushioning. The Speedboard also uses an injection process that further reduces waste in the manufacturing process, and the sneaker can also be easily packed for traveling.
The ‘Cloudeasy’ sneaker arrives in multiple unique colorways, including a pale pink and white. The new footwear offering from On is available on the brand’s website and select retailers.
Image Credit: On
What's Driving This Trend
- Reduced-waste Footwear
- Developing sustainable footwear using innovative manufacturing processes that reduce waste and offer maximum cushioning
- Multi-directional Cushioning Technology
- Incorporating innovative cushioning technology that is suitable for both performance and everyday use in sneakers
- Travel-friendly Footwear
- Designing lightweight and packable footwear that is convenient for travelers and reduces waste in the manufacturing process
Who This Affects Most
- Footwear and Apparel
- Developing sustainable and innovative footwear and apparel manufacturing practices
- Sporting Goods
- Incorporating innovative cushioning technology into sporting goods for enhanced performance and comfort
- Eco-friendly Manufacturing
- Adopting eco-friendly and waste-reducing manufacturing processes across various industries
