Based in California, Cloud Campaign is a "trigger-based" social media marketing startup founded by Ryan Born. The new social analytics venture brings together machine learning and big data to automate organic social media posts.
Currently in beta, the platform aims to double the number of social media followers you have in a timeframe of just 3 months. The company founder explains "keeping social media accounts fresh and timing organic posts with current events is hard, but it shouldn't be."
Cloud Campaign allows users to create triggers and queue up social content. A trigger could be formatted data such as weather, trending search terms on Twitter or sports statistics. Machine learning determines how the post will perform and when the best time to post it would be.
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