Urban Outfitters has joined the sharing economy with its own clothing rental service called Nuuly. The brand started as a school project in 1970 and was founded by Dick Hayne, Scott Belair, and Judy Wicks. Initially, Urban Outfitters was a second hand clothing and furniture store that primarily served students from the University of Pennsylvania. The brand has since grown internationally and now boasts 245 stores across the US, Canada, and Europe.
Nuuly will charge subscribers $88 per month and allow them to rent six items. The service is expected to launch this summer and will include brands like Levis, Reebok, Addidas, and more. Chief Digital Officer, David Hayne, said: "Purchases make sense for things you know you're going to use often; rental makes sense for things you would like to try." This service is curated for individuals wanting to expand their wardrobe without commitment
Rental services are increasing in popularity with services like Zip Car, Airbnb, Kickstarter, and Uber capitalizing on the sharing economy. It is no wonder we are seeing an increase in the clothing subscription model with the launch of Nuuly.
Image Credit: Shutterstock, Nuuly