The brand experience for online shoppers needs to be finely curated in order to ensure consumers have a positive experience, which is evident with the Bush & Leavenworth clothes packaging.
The demure boxes used by Bush & Leavenworth to ship the brand's clothing features a uniform size and a number of different text portions throughout. This helps to communicate directly with consumers and treat them with a sense of personality rather than just on a transactional basis.
Purported to be a brand for creative people, Bush & Leavenworth focuses on the busy professional who doesn't necessarily have time to go out shopping. The eCommerce clothes packaging pushes to be inviting, friendly and, above all, interactive to create the connection that can be lost in the online shopping process.