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George Lucas Returns to Big Screen

Star Wars: The Clone Wars Movie

— February 17, 2008 — Tech
The first images have been released from the new movie, Star Wars: The Clone Wars.

The Clone Wars is a new George Lucas animated television series launched with a one-off film which is set to premiere in August that will bring the work of George Lucas back to the big screen. 100 episodes are planned of the TV series, with the trailer of this being released online last May.

However, it was only five days ago that the official Star Wars website announced that the series would kick off with a Clone Wars Movie

The Clone Wars is set to be an animated series of 100 with a 30 minute mini movie airing each week.
Trend Themes
1. Animated Reboots - The return of George Lucas to the big screen with Star Wars: The Clone Wars movie demonstrates a trend towards rebooting animated series for movies.
2. Weekly Mini Movies - The Clone Wars is revolutionizing the way TV series are presented with its format of releasing a 30-minute mini-movie weekly.
3. Online Trailers - The release of the Clone Wars trailer online showcases a growing trend towards using the internet as a marketing tool for movies and TV shows.
Industry Implications
1. Film and Animation - The release of Star Wars: The Clone Wars represents an opportunity for animation studios to create more animated series for the big screen.
2. Television Broadcasting - The unique format of releasing a mini-movie each week as part of a larger TV series can inspire other networks to create similar innovative programming.
3. Digital Marketing - The success of promoting The Clone Wars through its online trailer indicates that digital marketers now have a viable tool to drive movie and TV show viewership in new ways.
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