Earlier this year, non-alcoholic spirits producer Fluère kicked off a sponsorship deal with the Andretti United Extreme E racing team and it is marking the finale of the Andretti United Extreme E Championship with a climate change cocktail. The location for Extreme E races are mindfully chosen to raise awareness of global climate change and the last one for 2021 in Jurassic X Prix in Bovington, Dorset, UK, brings awareness to rising sea levels.
The newest signature non-alcoholic cocktail from Fluère called Nature’s Bounty is made with Fluère Spiced Cane, coconut water, granny smith apple chunks, pear chunks, lime, honey and salt.
Fluère Spiced Cane is a non-alcoholic rum that is crafted from pure sugar cane molasses with notes of dark roasted coffee, cocoa, liquorice, tonka beans and toffee.
Key Themes Behind This Trend
- Non-alcoholic Cocktails
- The demand for non-alcoholic cocktails is increasing and companies can create unique non-alcoholic alternatives to traditional drinks.
- Sustainable Practices
- Companies can incorporate sustainable practices into their products and marketing to align with consumers' environmental values.
- Eco-friendly Sponsorship
- Sponsoring eco-friendly events and initiatives can increase brand awareness and engagement with environmentally-conscious consumers.
Where This Applies
- Alcohol and Beverage
- Alcohol and beverage companies can expand their offerings to include non-alcoholic alternatives and incorporate sustainable practices into their production process.
- Hospitality and Tourism
- Hospitality and tourism businesses can create eco-friendly experiences and packages to attract environmentally-conscious travelers.
- Marketing and Advertising
- Marketing and advertising agencies can help businesses create environmentally-friendly content and campaigns to reach and engage with environmentally-conscious consumers.
