Pharrell and adidas introduce the new Clear Aqua colorway palette across the NMD Hu sneaker model for the Spring season. The stretchy footwear design is made using a flexible Primeknit material to give it a socklike fit for wearers. This base foundation is held in place with a cut-out midfoot cage at the upper to give it some structure.
Rope laces are also added near the top of the shoe for some adjustment. Under these laces, there are notable details including a Xhosa, which is a Bantu language and text that reads "Uluntu" and "community" in English. Additional branding makes up the heel area with debossed details on top of leather materials and the equality emblem at the left foot and the Trefoil on the right.
Image Credit: sivasdescalzo
What Makes This Trend Stand Out
- Caged Footwear Design
- Shoe brands can incorporate midfoot cages in their footwear designs for added structure and support.
- Stretchy Primeknit Material
- Shoe brands can experiment with Primeknit materials to create flexible and comfortable footwear.
- Incorporating Xhosa Language and Text
- Shoe brands can incorporate unique languages and text in their designs to create culturally diverse and inclusive products.
Sectors Adopting This
- Footwear Industry
- Footwear brands can innovate and explore new designs using a combination of materials and unique details to create exciting new products.
- Fashion Industry
- Fashion brands can incorporate unique language and cultural elements into their designs to appeal to diverse audiences and create inclusive products.
- Sporting Goods Industry
- Sports brands can offer footwear designs with both comfort and structural support to appeal to athletes and active consumers looking for performance-enhancing products.
