At a minimum, reliable, natural and clean primers need to help makeup stay put and beauty consumers who demand more from their cosmetics will find all they need and more in Caliray's So Blown Primer. This lightweight primer is said to be silky to the touch and useful for blurring, moisturizing and nourishing all at once.
This primer is packed with collagen peptides, oleic acid, vitamin E and brightening niacinamide, plus a trademarked ingredient by the name of 'poreaway' for tightening dilated pores, oil control and mattifcation. This primer for all skin types and tones promises to provide the perfect base, whether it's worn on its own or under makeup or a skin tint.
The ultra-blurring peptide primer is mindfully packaged with an upcycled plastic cap, a bioplastic tube and a paper box.
Why This Trend Is Growing
- Multi-action Clean Primers
- Opportunity for natural and clean beauty brands to develop multi-functional primers that blur, moisturize, nourish, tighten pores and control oil.
- Brightening Niacinamide
- The inclusion of brightening niacinamide in primers presents an opportunity for brands to create products that target hyperpigmentation and promote even skin tone.
- Upcycled Packaging
- Sustainable packaging innovations such as upcycling plastic caps and introducing bioplastics could be adopted to accommodate the growing demand for eco-friendly beauty products.
Industries Being Reshaped
- Beauty
- Natural and clean beauty brands can leverage the trend for multi-functional primers that offer a variety of benefits for different skin types and tones, while incorporating sustainable packaging solutions.
- Skincare
- The inclusion of collagen peptides, oleic acid, vitamin E and 'poreaway' in Caliray's So Blown Primer presents an opportunity for skincare brands to develop primers with added skin-nourishing benefits.
- Sustainable Packaging
- Brands specializing in sustainable packaging solutions can explore upcycling plastic and introducing bioplastics to cater to the demand for eco-friendly beauty products.
