Nike Launches a New Set of Lightweight Bomber Jackets
References: atmos-tokyo & hypebeast
Nike introduces a new range of Clean Air bomber jackets through its own Sportswear label that was unveiled in a lifestyle editorial for atmos Tokyo. There are two colorways that boast versatile themes starting with a sleek Wolf Grey and followed by a tonal black option.
Both of these are detailed with minimal branding details and have two front pockets that have diagonal cuts along the front for storage. The black iteration is detailed with a metallic silver zipper along the front and the sleeve pocket along the left. The Nike Swoosh logo rests along the left chest on top of the AIR branding in an oversized shape. The Wolf Grey colorway has black trimmings along the collars, bottoms, and cuffs.
Image Credit: atmos Tokyo, hypebeast, atmos-tokyo
Both of these are detailed with minimal branding details and have two front pockets that have diagonal cuts along the front for storage. The black iteration is detailed with a metallic silver zipper along the front and the sleeve pocket along the left. The Nike Swoosh logo rests along the left chest on top of the AIR branding in an oversized shape. The Wolf Grey colorway has black trimmings along the collars, bottoms, and cuffs.
Image Credit: atmos Tokyo, hypebeast, atmos-tokyo
Trend Themes
1. Clean Air Bomber Jackets - Designing bomber jackets with minimal branding and advanced air filtration technology would be a disruptive innovation opportunity.
2. Versatile Themed Outerwear - Creating outerwear with multiple themes and colorways that offer a personalized fashion statement would be a disruptive innovation opportunity.
3. Diagonal Cut Pockets - Integrating digital accessories capable of diagonal cuts and pockets for storage in clothing would be a disruptive innovation opportunity.
Industry Implications
1. Retail Fashion - This industry can use advanced air filtration technology in their products and make them customizable for the consumers to make a personalized fashion statement.
2. Sportswear - Sportswear industry can incorporate diagonal cut pockets in clothing specially designed for people carrying gadgets and digital accessories.
3. Air Filtration Technology - Industries like healthcare could use air filtration technology incorporated in fashion to create smart clothes that help people breathe in a healthier way.
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