Luxurious Neo-Pop Watches

This Hublot Classic Fusion Watch Features Artwork by Romero Britto

The latest Hublot Classic Fusion Watch is a unique timepiece with a very wild aesthetic. Created for the 2015 Only Watch Charity auction, this watch displays work by Romero Britto.

Definitely the most colorful watch in the Classic Fusion Watch collection, this piece was created in partnership with Brazilian artist Romero Britto. Britto is well-known for his vibrant use of colors and combination of cubism, pop art and graffiti elements. Portraying to his bold aesthetic, this watch features an eccentric face displaying a piece of Britto's art. The white gold dial perfectly accents Britto's heavily patterned masterpiece while the exterior features a black case and radiant red leather straps.

The Swiss watchmakers will be auctioning this watch on November 7th, 2015 alongside the canvas that inspired it. All money raised will go towards Duchenne Muscular Dystrophy research.

Neo-pop Art Collaboration
Artists and luxury brands collaborate to create unique and colorful timepieces
Artistic Timepieces
Watches combine intricate artwork with haute horology
Charitable Auctions
Luxury brands donate unique creations to charity auctions

Where This Applies

Luxury Watches
Luxury watch companies collaborate with artists to create vibrant and unique timepieces
Art and Design
Artists collaborate with luxury brands to incorporate their work into high-end products
Charity and Philanthropy
Luxury brands donate unique creations to charitable auctions in support of various causes
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 59%
Freshness 8%

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