Reworked Contemporary Classic Bags

Louis Vuitton Updates its Christopher and Soft Trunk Bags

Luxury fashion house Louis Vuitton introduces new reworked iterations of some classic bags for the Fall/Winter 2021 season. It features the signature Christopher and the Soft Trunk for the season. Originally launching during the Fall/Winter 2004/2005 shoe, the Christopher backpack has remained a staple due to the style and function of the unisex design.

Its spacious silhouette is refined and continues to be functional at the large pockets on the side. Now, the updates inspire the Tote, Sling, and Messenger iteration offered in the Damier Graphite, white Epi leather, and Monogram Macassar. The Soft Trunk is imagined in a Mini option, a Handle Soft Trunk, and a smaller Wallet iteration with chain-link shoulder straps and large openings.

Image Credit: Louis Vuitton

Reworked Classic Bags
Louis Vuitton introduces updated versions of its classic Christopher and Soft Trunk bags for Fall/Winter 2021.
Unisex Design
Louis Vuitton's unisex Christopher backpack design continues to be a staple.
Functional Luxury
The new designs offer both style and function with spacious silhouettes and large pockets.

Sectors Adopting This

Luxury Fashion
Luxury fashion houses can explore reworking classic designs to maintain brand recognition while staying current.
Accessories
Accessory designers can incorporate functional elements into their designs while maintaining a luxury aesthetic.
Travel Gear
Travel gear companies can experiment with unisex designs that prioritize function and style.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 40%
Freshness 11%