Skate-Ready Preppy Fashion

Civilist and Lacoste Join Forces on a Collaborative Capsule

Civilist and Lacoste are the latest two forces to work in collaboration as the duo launch a new collection full of apparel that is true to both contributing efforts. The capsule is made up of 11 pieces in total and it fuses the design elements that celebrate sophistication and skate apparel.

It can be seen in the form of the signature Polo Shirt by Lacoste along with the options of tees, jackets, crewnecks, and a selection of accessories. Some of these include bucket hats and socks. Every item is designed in a muted tonal palette that is also reminiscent of skate culture. This features mark gry and tans along with bright pops that nod to Lacoste's design language.

Image Credit: Steffen Grap

Skate-ready Fashion
Fashion brands collaborate to create clothing lines that merge sophistication with skateboard culture.
Muted Tonal Palette
Designers choose neutral colors for fashion and accessories inspired by skate culture.
Lifestyle Brand Collaborations
Luxury brands partner with lifestyle and streetwear labels to create unique collections that appeal to younger generations.

Industries Being Reshaped

Fashion
Opportunities for luxury brands to collaborate with streetwear labels, blending sophistication with skateboard culture.
Lifestyle
Skate-inspired clothing lines and accessories that appeal to younger generations while offering a unique lifestyle experience.
Retail
Successful collaborations between fashion and streetwear brands lead to new sales opportunities for retailers.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 62%
Freshness 13%