Golf fashion brand BEAMS GOLF has announced the launch of its unisex 'City Golf' Fall/Winter 2021 collection. The diverse capsule boasts an extensive assortment of golf-related apparel and products ranging from stand bags and jackets to polo shirts and golf visors.
As a whole, the collection puts forth a series of refreshingly stylish golf-ready looks that effortlessly blend functional, sport-specific elements with high-fashion stylings. One standout piece in this collection is the 'Action Punch Strap Skipper' shirt, a heavily patterned garment with the letters 'BG' embroidered on the right chest and branded badges on both of its arms. Another eye-catching item is the purple 'Jacquard Paisley' sweater made from merino wool.
Other interesting pieces within the collection include a floral patterned womans dress, a pair of water reppellent paisley pants, and the 'Stand Bag 3', which comes in gray, navy, and black.
Image Credit: Beams Golf
What's Driving This Trend
- Functional Fashion
- The BEAMS GOLF collection showcases the potential for stylish apparel that is also sport-specific and functional, creating opportunities for disruptive innovation in the fashion industry.
- Unisex Collections
- BEAMS GOLF's decision to create an unisex collection highlights the growing demand for gender-neutral clothing and presents opportunities for innovation in the fashion industry.
- Patterned Designs
- The heavily-patterned garments in BEAMS GOLF's collection showcase the potential for creative and eye-catching designs in the fashion industry.
Who This Affects Most
- Sports Apparel
- The City Golf collection by BEAMS GOLF provides a blueprint for how sports apparel can be both fashionable and functional, presenting an opportunity for disruptive innovation within the sports apparel industry.
- Fashion
- BEAMS GOLF's collection highlights the growing demand for gender-neutral and stylish clothing, opening up opportunities for innovation in the fashion industry.
- Accessories
- BEAMS GOLF's range of accessories in the City Golf collection highlights the opportunities for innovation in the golf accessories market.
