The CineGlobe International Film Festival campaign shows through three intellectual posters that science can be just as entertaining as action, horror and romance. It kicks off an annual event in which "cinema meets science," as stated in the tag line. According to Cineglobe's website, it "showcases short films of all genres that illustrate, probe, and challenge this nearly infinite connectedness of which we are all part."
Created by London-based ad agency Leagas Delaney, the CineGlobe International Film Festival campaign depicts three science scenarios that involve a molecule, the periodic table and simple experiment. They have been juxtaposed with a seating chart, popcorn and movie ticket to cleverly illustrate the melding of two worlds.
The CineGlobe International Film Festival campaign was photographed by David Gill.