Converse continues their 100 series with a surprise 2008 rendition of the classic Chuck Taylor All Stars, Chucks. Knowing that most guys are fashions slugs, Converse only slightly tweaks the design to ensure it has that "gotta have these" design quality, without losing the integrity on the original shoe. Chucks would be the dudes' equivalent to the "little black dress" or something like that.
Implications - Businesses often underestimate the longevity of one specific product or concept amongst consumers. Such businesses constantly try to find replacement items instead of benefiting from the large clientele of loyal customers. Businesses that continuously update a product while maintaining its esteemed characteristics will retain its consumer base.