Rugged Outdoor Sneakers

The Converse All Star Chuck '70 Polartec Shoes Can Be Worn All Year-Round

The Converse All Star Chuck '70 Polartec shoes are the first time a sneaker has been outfitted with Polartec's "weatherization technology."

Polartec Power Shield Pro is a weather-resistant membrane that is lightweight, breathable and waterproof. The Chuck '70 Polartec sneakers have the Polartec fabric inserted between the shoes inner and outer linings, making them wearable all year-round in the sun, rain and snow. And because the Polartec fabric is breathable, feet remain dry and comfortable.

The All Star Chuck '70 Polartec's come in two versions: high-top and low-cut. The high-top version is colored clematis blue, while the low-cut sneaker is colored garoyle gray ox. Both are stylish and comfortable, and thanks to the lightweight Polartech lining, neither have to sacrifice style for the sake of ruggedness.

Weatherized Sneakers
The use of Polartec fabric technology in footwear introduces a new trend of weather-resistant, comfortable sneakers.
Breathable Weather-resistant Fabrics
Incorporating Polartec Power Shield Pro in apparel and accessories introduces a trend of lightweight breathable weather-resistant fabric.
Year-round Footwear
The emergence of year-round footwear suitable for all weather conditions creates a trend of versatile and functional shoes.

Sectors Adopting This

Footwear
The footwear industry can innovate to incorporate weather-resistant fabrics in their products to cater to outdoor enthusiasts seeking durable and comfortable footwear.
Apparel
The apparel industry can utilize Polartec Power Shield Pro technology to introduce a range of breathable, lightweight weather-resistant clothing and accessories.
Outdoor Recreation
The outdoor recreation industry can leverage weather-resistant footwear and apparel to cater to consumers seeking gear that provides comfort and style without compromising outdoor experiences.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 34%
Freshness 8%