Over the holiday season, many people look forward to popping open a Christmas cracker and finding small items like novelty trinkets and paper crowns inside. This season, vegan and cruelty-free beauty brand Lime Crime is selling 'Diamond Crushers Cracker Boxes' that are instead filled with cosmetics.
On the inside of the Christmas crackers are miniature versions of the brand's Diamond Crushers, lip products that are said to provide "the effect of crushed diamonds on your lips" with a weightless, water-based formula.
The Diamond Crushers Cracker Box is available in three different themes: #GOLDS, GLINDA and UNICORN, each of which features a trio of best-selling shades like the shimmering Dope and Lit, the bold Acid Fairy and the ethereally hued Unicorn Queen.
What Makes This Trend Stand Out
- Cosmetic-filled Christmas Crackers
- The trend of filling Christmas crackers with cosmetics offers opportunities for cruelty-free and vegan beauty brands to meet consumer demand for unique holiday gifts.
- Miniature Versions of Best-selling Products
- The trend of including miniature versions of popular products inside a holiday-themed gift box offers opportunities for brands to introduce new customers to their best-selling items while offering a unique holiday gift experience.
- Weightless, Water-based Formulas
- The trend of using weightless, water-based formulas in cosmetics offers opportunities for beauty brands seeking to appeal to consumers that prioritize lightweight and natural-feeling products.
Sectors Adopting This
- Beauty & Fashion
- The beauty and fashion industry stands to benefit from the trend of incorporating cosmetic products into Christmas crackers.
- Retail
- The rise of novelty holiday-themed gift sets presents opportunities for retailers to offer unique, eye-catching holiday products that appeal to consumers seeking novel gift ideas.
- E-commerce
- The trend of offering holiday gift sets to consumers through e-commerce platforms offers opportunities for retailers to meet the growing demand for online shopping and unique holiday gifts.
