International food ingredients manufacturer Chr. Hansen has introduced a new line of live probiotic solutions for cats and dogs. The latest offering includes three probiotic technologies that target the specific life stages of your pet: early development, adulthood, and geriatric.
PET-PROSTART is a comprehensive probiotic technology formulated especially for young puppies and kittens, while PET-PROESSENTIALS is a formulation designed to support the health and wellbeing of adult dogs and cats. Meanwhile, PET-PROVITAL was created for pets ages seven and older, catering to their more senior needs.
All three probiotic offerings are not standalone products but manufactured cultures that pet care brands can incorporate into their products.
“By adding probiotics, live bacteria that positively interact with the microbiome and the pet’s digestive tract, we can support normal health and well-being of pets," said Lidiia Alaverdova, DVM, senior global product manager of pet health and nutrition at Chr. Hansen.
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Why This Trend Is Growing
- Life Stage-focused Pet Probiotics
- Pet probiotics are evolving to be more segmented and tailored to specific stages of a pet's life, presenting opportunities to target consumers more effectively.
- Incorporating Probiotics as Ingredients
- Manufacturing probiotic cultures as ingredients for pet care brands is a growing trend, opening opportunities for partnerships in the pet health and nutrition industry.
- Senior Pet Health and Nutrition
- With a probiotic formulation especially for pets aged seven and older, there is a trend towards a focus on geriatric pet health and nutrition, which presents opportunities for senior pet care solutions.
Industries Being Reshaped
- Pet Health and Nutrition
- The pet health and nutrition industry is seeing a rise in demand for life-stage-focused probiotics and senior pet care solutions, presenting opportunities for innovation in this sector.
- Manufacturing and Ingredient Suppliers
- As a growing trend towards incorporating probiotic cultures as ingredients for pet care products becomes more prevalent, the manufacturing and ingredient supplier industries can explore opportunities for partnerships with pet care brands.
- Consumer Packaged Goods
- Consumer packaged goods companies that specialize in pet care can take advantage of the rise in demand for tailored pet health products, such as life-stage-focused probiotics, to expand their offerings.
