You don't have to head to France or even your local bakery to enjoy some sweet French milk rolls thanks to Trader Joe's new Chocolate Chip Pain Au Lait.
Pain Au Lait, which literally translates to 'milk bread,' is a sweet, brioche-like roll that is commonly enjoyed during breakfast in France. Now the treat is easier to enjoy than ever with Trader Joe's private label take on the iconic pastry. With its sweet, eggy bread and rich, dark chocolate chips, Trader Joe's Chocolate Chip Pain Au Lait is about as close to being in France as you can get. For a truly indulgent treat, the brand suggests warming up one of the milk rolls and enjoying alongside a scoop of TJ’s Organic Vanilla Fudge Chip Ice Cream.
Image Credit: <i> Trader Joe's.</i>
What's Driving This Trend
- Private Label Offerings
- More grocery brands could introduce their own twist on classic pastries like Trader Joe's has done with their Chocolate Chip Pain Au Lait.
- Ethnic Breakfast Foods
- Consumers are increasingly open to trying breakfast foods from different cultures, providing opportunities for brands to introduce more international options.
- Indulgent Breakfasts
- As consumers continue to seek out comfort foods amidst the pandemic, breakfast items like Trader Joe's Chocolate Chip Pain Au Lait give brands an opportunity to market indulgent morning treats.
Who This Affects Most
- Grocery Retail
- Grocery retailers can expand their private label offerings to include more international pastries and breads as consumers seek out exotic breakfast options.
- Food Manufacturing
- Manufacturers could explore creating more indulgent breakfast items for consumers that prioritize comfort and indulgence when it comes to morning meals.
- Snack Food Brands
- Snack food brands that also produce breakfast items can consider introducing more sweet, indulgent pastries like Trader Joe's Chocolate Chip Pain Au Lait as a way to attract customers looking for indulgent breakfast treats.
